How it works
Follow one postcard.
From the 5,000-foot view to a kitchen counter. This is the journey every piece of mail takes, and the moment Relay makes it measurable.
The drop
Your campaign goes out, and unlike every drop before it, each piece carries its own tracked QR tied to one name and one address.
Printed, mailed, delivered
Pieces travel to real neighborhoods, and every stage reports back to your dashboard along the way.
The mailbox
This is where every other mail program goes dark. The piece disappears into the box, and the reporting used to end right here.
The scan
Dana finds her card on the kitchen counter. Ten seconds with a phone camera, no app, no typing a URL. The QR redirects through Relay on its way to your page.
Recorded
The scan lands on your dashboard as a person, not a percentage: who scanned, the exact address you mailed, and when. Your map lights up pin by pin.
The problem
Mail has always worked. Measuring it never did.
One number to show for it
Most mail programs get measured with a response rate: a single percentage that can't tell you who responded, from where, or how fast.
The signal dies at the slot
You can track a piece to the post office, sometimes to the route. The moment it enters the mailbox, traditional mail goes silent.
So budgets fly blind
Without person-level response, you can't cut the streets that never engage or double down on the ones that do. Every drop starts from zero.
The fix
Three signals per campaign, one dashboard
A tracked QR per recipient
Not one code per campaign: one per person. Every scan is a name, an address, and a timestamp.
A tracking number per campaign
Calls forward to your line with caller ID and location logged, attributed to the campaign automatically.
Delivery, piece by piece
Submitted, printing, mailed, delivered, straight from the mail stream onto your dashboard and map.