Relay for dtc & subscription

The winback channel with no unsubscribe list.

When lapsed subscribers stop opening email, a postcard lands in a channel they never opted out of. Per-recipient attribution closes the measurement gap.

Get started Grade your mailer free →

“Your winback emails go to people who unsubscribed or stopped opening.”

With Relay: A postcard lands in a channel with no spam filter and no unsubscribe list. Per-recipient QR attribution tells you who re-engaged.

“Paid social re-acquires lapsed customers at full CAC.”

With Relay: Mail reaches known addresses at a fraction of digital re-acquisition cost. Scans and delivery thread back to your customer ID.

“Nobody can run a holdout test on mail because there's no per-person data.”

With Relay: Per-recipient attribution makes holdout testing straightforward: mail half a matched cohort, compare reactivation.

How it plays out

When a subscriber lapses, their record posts to the API with their customer ID and a reactivation offer URL. The postcard prints and mails automatically. Scans and delivery events land back in the warehouse, joined to the customer record. Reactivation attribution, finally, per person.

✓API-triggered sends: lapsed record in, tracked postcard out
✓Every scan threads to your own customer ID on every export
✓500 records per API request, 50,000/min ceiling
✓Delivery tracking per piece, not per batch

Also see real estate · home services · dental · agencies · retail chains · franchises · printers & lettershops · b2b

Pricing is scoped to your program. Tell us what you mail.

Talk to us →