Relay for franchises
Brand control at the top. Local results at every door.
Corporate locks the brand and offer. Each location runs its own tracked campaign with its own radius list and its own reporting portal.
“Franchisees go off-brand or use untraceable local print shops.”
With Relay: Corporate approves the artwork once. Each location mails its own list with its own tracking number and QR, on the approved design.
“Ad fund spend is unprovable at the location level.”
With Relay: Every location's scans, calls, and deliveries are visible on the corporate rollup and the franchisee's own portal.
“Territory overlap means the same household gets mailed twice.”
With Relay: Duplicate protection by ID or by name and address keeps territories clean across campaigns.
How it plays out
Corporate designs one postcard. Thirty franchisees each upload a radius list around their store. Each gets its own tracking number and scan dashboard. Corporate sees the rollup. The ad fund manager finally has provable per-location spend.
- ✓Per-location campaigns with per-location tracking numbers
- ✓Corporate rollup across all locations
- ✓Franchisee reporting portal (read-only, per-location)
- ✓Duplicate protection across campaigns
Also see real estate · home services · dental · agencies · dtc & subscription · retail chains · printers & lettershops · b2b