Relay for printers & lettershops
Sell measurement, not just mail.
Your addressing base is already a variable-data printer. Relay generates the merge file. Your client gets a live per-recipient scan dashboard.
“Postcards and letters are a commodity. Margins shrink every year.”
With Relay: Add per-recipient QR attribution to every offset run. That's a price-defensible upsell: the same job, now reporting back.
“Clients ask for tracking and you have nothing to offer.”
With Relay: Relay generates the merge file: every row is the address plus a QR image sized for print. You run it in your addressing pass; the client gets a live dashboard.
“New technology means new equipment and new risk.”
With Relay: No new hardware. Your Kirk-Rudy, Buskro, or any inkjet base already has the swath width. A scannable code needs about three-quarters of an inch.
How it plays out
A client asks for trackable QR codes on a 100,000-piece offset job. You download the merge file, add it to your addressing pass, and run. The client logs into a live scan dashboard the next week. You sell measurement on every job after that.
- ✓Merge file fits your existing addressing workflow
- ✓Client reporting portal you can white-label as your own measurement service
- ✓Production guide: coating knockouts, clear zone, verification
- ✓No new hardware required
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