Relay for dental
New-mover mail that fills chairs, not just mailboxes.
Welcome-to-the-neighborhood and recall campaigns with person-level response tracking your front desk can act on.
“New-mover lists are expensive and you can't tell if they convert.”
With Relay: Every scan is a named household, so you see precisely which new movers engaged with the welcome offer.
“The front desk can't connect a ringing phone to a mail drop.”
With Relay: A campaign tracking number logs every call with caller ID, location, and duration.
“Recall postcards vanish into the void.”
With Relay: Delivery events confirm each card landed; scans show who's re-engaging before they ever call.
How it plays out
New movers within 3 miles get a welcome card the week they arrive. The practice sees scans the day cards land and calls within the week. Cost per new patient, finally on one screen.
- ✓QR to online booking per recipient
- ✓Delivery confirmation per household
- ✓Contact cards thread repeat mailings to one patient record ID
- ✓HIPAA-conscious: your list stays yours
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