Relay for real estate
Know which doors your farm is actually opening.
Just-listed, just-sold, and farming campaigns that report back scan by scan, so you double down on the streets that respond.
“You mail the same farm every month with no idea who's paying attention.”
With Relay: Every postcard carries its own tracked QR, so you see exactly which households scan, and which scan repeatedly.
“Listing leads call the brokerage line and evaporate.”
With Relay: A dedicated tracking number per campaign forwards to your cell with caller ID and location logged.
“You can't prove the farm budget to yourself, let alone a partner.”
With Relay: Scans, calls, and delivery on one dashboard: response cost per neighborhood, not vibes.
How it plays out
Mail a 300-home farm monthly. By drop three, the dashboard shows two streets scanning at 4× the rest. That's where the listing conversations start.
- ✓Home-valuation QR destinations per recipient
- ✓Repeat-scan signals flag warm sellers
- ✓The mail map shows response street by street
- ✓Self-print exports if you already have a print shop
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