Relay for b2b
Reach the business owners who never answer the phone.
Decision-makers ignore cold calls and delete cold emails. A postcard sits on their desk. Per-recipient QR codes tell you exactly who picked it up.
“Cold calls go to voicemail. Cold emails go to spam. Nobody picks up.”
With Relay: A physical postcard lands on the desk, not in a spam folder. It sits there for days. Per-recipient QR codes tell you who engaged.
“You have a short prospect list and no way to prioritize it.”
With Relay: Scans resolve to a named business at a known address. A scan is a hand-raise. Follow up warm, not cold.
“You can't justify the cost of a small, targeted drop.”
With Relay: Per-recipient attribution shows exactly which prospects engaged. Cost per response on a 200-piece drop is visible, not theoretical.
How it plays out
A sales team mails 200 commercial property managers. Within a week, the dashboard shows 14 scans by name and address. Those 14 get a call from a rep who knows they looked. The rest of the list waits for the next drop.
- ✓Per-recipient QR codes identify hand-raisers by name and address
- ✓Call tracking ties inbound calls to the specific campaign
- ✓Delivery tracking confirms every piece landed
- ✓Works on short, high-value prospect lists
Also see real estate · home services · dental · agencies · dtc & subscription · retail chains · franchises · printers & lettershops