Blog
Practical, sourced guides on making the mailbox a measurable channel: tracking, printing, ROI, and the research on why mail works.
Direct mail attribution is broken. Per-recipient QR codes fix it.
Campaign-level response rates tell you almost nothing. Here's what changes when every single piece of mail carries its own tracked code.
The 7 direct mail KPIs I actually watch (and 3 I ignore)
Response rate is just the beginning. These are the direct mail metrics that change my decisions: scan rate, cost per response, repeat engagement, delivery timing, and more.
Call tracking for direct mail: how one phone number proves what's working
A dedicated call tracking number turns every ring into attributable campaign data. Here is how direct mail call tracking works, what it costs, and the one limitation to know.
QR codes on direct mail: 9 best practices for postcards that get scanned
After watching thousands of scans come in, these are the nine QR code best practices I recommend for every direct mail piece, from size and placement to the landing page.
How to track direct mail campaigns: 5 methods that actually work
Direct mail tracking is finally as good as email tracking. Here are the five methods I use to measure every campaign, from tracked QR codes to call tracking numbers.