Blog
Practical, sourced guides on making the mailbox a measurable channel: tracking, printing, ROI, and the research on why mail works.
Why mail works4 posts
Direct mail + digital marketing: the omnichannel lift nobody budgets for
Integration studies report response lifts of 60% or more when direct mail and digital campaigns run together. Here is how I sequence mail, email, and retargeting.
Do millennials and Gen Z read direct mail? The data says absolutely
USPS research shows 62% of millennials read their advertising mail and Gen Z associates mail with happiness. Here is why younger audiences are direct mail's quiet superfans.
The psychology of physical mail: why paper beats pixels in the brain
Neuroscience research from Temple University and the USPS OIG found physical mail drives stronger emotional response and memory than digital ads. Here is what the science shows.
Direct mail response rates vs email: what the data really says
Direct mail response rates run several times higher than email, but the honest comparison is cost per response. Here are the ANA benchmarks and how I read them.